In October 2024, the Taliban’s Ministry for the Propagation of Virtue and Prevention of Vice (MPVPV) began an apparent campaign online highlighting its efforts to protect women’s rights. Through its accounts on X (formerly Twitter, 145,000 followers) and YouTube (2,970 subscribers), the Ministry posted written updates, audio reports, and speeches on measures supposedly addressing issues ranging from domestic violence and forced marriage, to inheritance rights. In one post, MPVPV also claimed to have intervened in cases of rape.
The MPVPV YouTube account explicitly mentioned women’s rights for the first time on 13 August 2024, through a Pashto audio recording of a speech by Mawlawi Mohammad Khalid Hanafi, Minister for PVPV, regarding the Supreme Leader’s decree granting “rights and freedom” to women along Sharia principles (see below).
In the speech, Hanafi said that under the “corrupt” Republic government, women’s rights and human rights were merely promoted “on paper”, whereas the Islamic Emirate has ensured these in practice. Hanafi also said that under the Taliban, no one is allowed to marry a woman to compensate for a wrongdoing (for instance, to settle disputes ranging from debts to murder) or for a dowry, while criticising “foreigners with evil intentions” for wanting women to remove their hijabs.
Following this, the YouTube account began regularly sharing audio updates on women’s rights and promoting MPVPV interventions in “women’s rights cases”. Similarly, the MPVPV account on X explicitly mentioned women’s rights for the first time on 10 October 2024, sharing a written statement on the prevention of forced marriage and the decree on women’s rights.
On 7 November 2024, the MPVPV on X and YouTube posted an audio report in Pashto. The post, while admitting that women’s rights are violated in Afghan society, claimed that over the past three years, the Taliban prevented 5,000 forced marriages and ensured inheritance for some 20,000 women, which they had previously been denied due to “unacceptable old traditions”. In another X post, MPVPV appeared to associate these “traditions” with the Republic government and its international allies, stating, “(…) the traditions of the past 20 years have kept women away from their Sharia rights, such as the right to choose a spouse”.
In January 2025, the MPVPV X account reposted content from an English-language account called “Propagation of Virtue and Prevention of Vice” which has 252 followers and was created in December 2024. As of 21 January 2025, the account had shared 10 posts, with its first post focusing on measures taken by MPVPV to advance women’s rights. AW was unable to determine if the English-language account was an official account of the MPVPV.
Posting frequency on X and YouTube
Figure 1 below illustrates the increase in content mentioning women’s rights-related keywords shared by the MPVPV accounts on X and YouTube between 1 January 2024 and 21 January 2025. The vast majority of the content (72 of 75 instances) was shared after 1 October 2024.